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Generational Radio

I've been doing radio commercials since 1981. Phil Goodman, my radio partner of more than 20 years, has been researching and, in real life situations, implementing a much more effective way to target specific audiences for your particular product or service. It's called Genergraphics™. The intention of our partnership is to use psychology to produce more effective radio commercials that will garner much better ROI than by using the antiquated method of demographics.

If you're interested in producing radio ads for traditional radio, iHeart Radio, Pandora, Spotify, and others, that will appeal to a very specific target you want to reach and spend your money more effectively in the process, Generational Radio is the key.

Below, you'll find a tiny fraction of the information on and validation for Generational Radio and its founder, Phil Goodman.